In recent years we have witnessed the degradation into which the entertainment world has inexorably precipitated: television formats are now based on embarrassing content and characters without any expertise and often without any dialectical capacity are hosted as opinion leaders on any topic.
How did this cultural model, which rewards incompetence with success, come about? I mean, in the past some personalities became famous thanks to the contribution they gave to the world. Whether it was art, culture or science, those who emerged generally had a talent or a preparation that allowed them to stand out from the crowd. I believe that part of the responsibility falls on social networks which, as a precious tool for exercising the democratic right to express one’s opinion, have become the means by which to assert oneself without having anything to say. Thanks to social media, it is no longer competence or talent, but visibility that leads to success. And to have visibility (with the necessary exceptions, of course) it may be enough to be photographed half-naked or show the most negative part of yourself with confidence. With the result that empty characters with huge egos rise to an unmotivated notoriety.
In this regard, I would borrow the famous exhortation “stop making stupid people famous!” and I would transform it into “stop making empty people famous!“, that is, let’s stop making “empty” characters become famous. People who have nothing to teach or unable to entertain professionally; characters that have risen to fame thanks to the ostentation of their emptiness; people hungry for glory, without talent and without preparation.
So how can we stop making these people famous? How can we contribute to a turnaround? I think a conscious choice is necessary: to decide to “follow” only people who can really make a constructive contribution to our life. It would be enough to apply a simple principle: if certain characters stop receiving our attention, their unmotivated fame ends. That’s all.
Here, so what you can do in practice:
- take a critical look at your social networks and start a social decluttering: if you follow people who until now have not brought any kind of value to your existence / society or that you do not consider intellectually / artistically stimulating, then you can “unfollow” them and free up unnecessarily occupied space;
- when you see a link that promises to reveal the latest hot gossip just do not click on it;
- when stupid or disgusting videos are suggested to you on social media, just scroll and go on. The stupid and vulgar contents serve precisely to attract the attention of those who would never create them;
- look for content of value and / or in line with your projects and social networks will suggest similar profiles to follow.
If you think about it, it’s a question of self-respect: you become what your brain feeds on!
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Intelligence is also what you choose to avoid
